Sony Europe recently released a video trailer launching the advertising campaign for the PS3 and it’s new slogan, This is Living. Though I often find myself asking that same question, I find that the video, while a beautiful work of cinematography, doesn’t give much information at all about the PS3. There appears to be 6 short films being launched throughout Europe over the coming weeks, promoting the PS3 and it’s slogan, though, whether any of the videos will actually show anything interesting that remains to be seen. I know that Sony’s award-winning marketing efforts have always been top notch, but, I personally am a little tired of feeling as if Sony just expects me to buy in, without really giving me a reason to.

Watch the trailer after the jump..

Read more: Playstation 3 European site